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From A Pioneer to a Brand: The Story of Giovanni's Hair Care
Arthur Guidotti, a visionary with a deep love for all things hair, began his journey in the 1960s as a hairstylist in the bustling salons of Hollywood and Beverly Hills. His own salon, "On Sunset," located on the famous Sunset Strip, became a hit with many Hollywood celebrities, including Lucille Ball.
However, after years of exposure to harsh chemicals, Arthur's hands started to react. This setback became the catalyst for his exploration of a full line of professional hair care products, as he could not find any that met his standards.
With only three employees and 12 products, the company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox. This early experience in the salons and the beauty industry had a profound impact on the way Arthur's son, James, perceived and felt about hair care.
Inspired by this legacy, James envisioned creating a fashion-forward company that would cater to the needs of the natural consumer. Giovanni's innovation offered the natural consumer a world of sophistication never before seen in the natural channel, propelling the brand to become the #1 selling Hair Care Brand in the United States Natural Products Industry for over 10 consecutive years, according to SPINS data.
Today, James' passion for hair care and his constant desire to explore new things drive continued innovation at Giovanni. A commitment to high-quality ingredients and performance has given the brand a reputation for Bridging the Gap between Natural and Salon-Quality since 1979.
INVIGORATING INGREDIENTS - GIOVANNI's Tea Tree Triple Treat Invigorating Shampoo helps with scalp care, providing a refreshed feel while alleviating dryness and flaking. The shampoo leaves curls feeling soft, bouncy, and defined.
DEEP CLEAN - Enriched with Botanical Oils of cooling Peppermint, conditioning Rosemary, and clarifying Eucalyptus, GIOVANNI Tea Tree Triple Treat is the perfect daily hair treatment to strengthen, condition, and clarify your hair.
COLOR SAFE CLEANSER - GIOVANNI Tea Tree Triple Treat Invigorating Shampoo & Conditioner is suitable for all hair types, effectively removing buildup without stripping color from hair.
VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI products use a number of organic ingredients and are Leaping Bunny Certified cruelty-free. GIOVANNI products are never tested on animals and come in sophisticated recyclable packaging.
ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. The brand strives to use the very best ingredients and is always focused on high performance.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | ‎3.14 x 2.92 x 9.9 inches; 1 Pounds | ||||
item_model_number | ‎18669 | ||||
upc | ‎716237186690 | ||||
manufacturer | ‎GIOVANNI | ||||
best_sellers_rank | #10,268 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #157 in Shampoo & Conditioner Sets | ||||
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